The business track
A business summer programme in Switzerland for high school founders
Startups, brands, strategy and emerging tech — build and pitch your own ideas.
Explore the future of business, entrepreneurship, and innovation — from building bold start-ups and global brands to understanding markets, strategy, and emerging technologies. Interactive workshops where leadership, creative problem-solving, data insight, and digital skills come together.
Ages 16–20 · 2 weeks · Lucerne, Switzerland
Your mornings
Interactive workshops where you build, argue and pitch — not just take notes.
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Build a start-up
Take an idea from a blank page to a working concept, in a team, in two weeks.
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Brand strategy
What makes global brands global — and how to position an idea of your own.
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Understanding markets
Data insight and market thinking: who buys, why, and what it is worth.
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Emerging technologies
The digital skills reshaping every industry, and how founders use them.
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Pitch practice
Present your idea, take hard questions, refine, present again.
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Leadership & problem-solving
Creative problem-solving in teams — the part of business no slide deck teaches.
Your afternoons are shared
Mornings split by track. At lunch, all three tracks merge — and Switzerland becomes the classroom.
Mount Pilatus. Cruises on Lake Lucerne. City challenges in the old town, the Swiss Transport Museum, day trips across central Switzerland. Every camper does every excursion, whichever track they chose.
Who this track fits
The idea machine
You have a notebook full of start-up ideas. Here you pick one, build it with a team and pitch it — properly.
The persuader
You love the debate, the pitch, the negotiation. This track gives your arguments strategy and data to stand on.
The future business student
A business degree is on your shortlist. Two weeks of real workshops beats any brochure for finding out if it fits.
Not sure? Compare all three tracks — or read up on Culinary Foundations and Hospitality Experiences.
Summer 2027: same weeks, same price. Places are limited.
18 July – 1 August 2027 (final dates confirmed at registration) · CHF 3'300 all-inclusive · Ages 16–20
Every participant receives a CHF 3,300 scholarship voucher — the full camp fee — applied to your tuition when you join a BHMS degree programme within two years. How the credit works →