The hospitality track
A hospitality summer programme in Switzerland, inside real hotels
Luxury service, guest experience and hotel tech — inside real 5-star hotels.
Explore the future of hospitality, travel and lifestyle — from luxury services to sustainable design, branding, and the role of new technologies in providing memorable guest experiences. Interactive workshops introduce a dynamic industry where creativity, people skills, and the 'wow' factor drive success.
Ages 16–20 · 2 weeks · Lucerne, Switzerland
Your mornings
Interactive workshops on the industry of welcome — people, brands, technology.
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Luxury service standards
What five-star actually means, detail by detail — and why guests feel it.
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Guest experience design
Map a stay from booking to checkout. Find the moments that make it memorable.
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5-star hotel tour
Walk a real luxury hotel with people who run one. Front of house and behind it.
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Hotel technology project
How new tech changes the guest experience — and where humans still win.
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Hospitality branding
What separates a name from a brand in travel and lifestyle.
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Sustainable design
The future of hospitality is built responsibly. See how that works in practice.
Your afternoons are shared
Mornings split by track. At lunch, all three tracks merge — and Switzerland becomes the classroom.
Mount Pilatus. Cruises on Lake Lucerne. City challenges in the old town, the Swiss Transport Museum, day trips across central Switzerland. Every camper does every excursion, whichever track they chose.
Who this track fits
The natural host
You are the one who makes people comfortable — at parties, on trips, everywhere. This track turns that instinct into a skill set.
The traveller
You notice how hotels work. You judge lobbies. You want to see what actually happens behind the front desk of a five-star house.
The future hotelier
You are considering hospitality management as a degree. Two weeks at a hotel school is the honest way to find out before you apply.
Not sure? Compare all three tracks — or read up on Culinary Foundations and Business Innovation.
Summer 2027: same weeks, same price. Places are limited.
18 July – 1 August 2027 (final dates confirmed at registration) · CHF 3'300 all-inclusive · Ages 16–20
Every participant receives a CHF 3,300 scholarship voucher — the full camp fee — applied to your tuition when you join a BHMS degree programme within two years. How the credit works →